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©2026 LunaTone Inc.
BUSINESS
MAKING THE FUTURE PLAYABLE.

  • CLIENT
  • PRODUCT
OUR CLIENTS

Based in Tokyo, we operate globally—supporting partners across APAC, NA, and MENA.
From content industry leaders to corporations, universities, and public institutions, we help organizations build the future through playable, interactive formats.

東京を拠点に、APAC・北米・中東地域へとグローバルに事業を展開しています。
コンテンツ業界から、企業、教育機関、公共団体まで、 私たちは「プレイアブル」なインタラクティブ手法を通じて、組織の未来づくりを支援しています。

  • CONTENT INDUSTRY
  • COMPANIES (ALL SECTORS)
  • EDUCATIONAL INSTITUTIONS
  • PUBLIC INSTITUTIONS
CONTENT INDUSTRY

Gaming, esports, publishers, and entertainment companies.
We help content industry partners reach audiences, strengthen IP, and build communities through interactive experiences.

  • Events, exhibitions & hospitality
  • UGC game production (Roblox, UEFN)
  • Marketing campaigns & Community engagement (Digital, Offline, Influencers)
  • Partnership coordination & Playtesting operations
  • Business strategy consulting

Experience: Pokémon, Riot Games, NetEase, Konami, Capcom, Supercell, Epic Games, T1, Gen.G, REJECT, SCARZ, World Cyber Games (WCG), Dentsu, TBS

This pillar shapes our industry credibility and creative edge.

COMPANIES (ALL SECTORS)

Learning, culture, and external engagement powered by the interactive methodologies of gaming and esports.
We help companies grow talent, build culture, and engage stakeholders through high-participation, playable experiences.

  • High-engagement corporate training rooted in game-based collaboration
  • Team-building & leadership development programs
  • Innovation & creativity workshops using playable formats
  • Internal gaming events & cross-department culture engagement
  • Business forums with industry experts & stakeholders
  • Multi-sector collaboration using competitive gaming frameworks
  • Global immersion programs (Korean esports ecosystem)
  • UGC game production for community engagement & communication

Experience: Robert Walters, EXPO 2025 Osaka, Dentsu, TBS, Cable Media Waiwai, T1 Academy, Mitsui Fudosan, Japan Sumo Stable

Not training for training’s sake — training that actually engages.

EDUCATIONAL INSTITUTIONS

Universities, colleges, vocational schools, and international/IB schools.
We co-develop education that blends business + creativity + global exposure, powered by playable learning formats.

  • Industry seminars & special lectures
  • Credit-bearing university courses
  • Executive & professional education
  • Project-based learning in business & creativity
  • Global immersion & exchange programs
  • Internship pathways & industry collaboration
  • CAS-friendly programs for international / IB schools
  • Career development for vocational schools
  • Gaming/esports lab planning & facility activation
  • UGC game-based enrollment (Digital Campus Day) & student engagement

Experience: Temple University Japan (TUJ), University of Michigan Ross School of Business Executive Education, Ritsumeikan Asia Pacific University (APU), Dhirubhai Ambani International School, Chuo College Group, University of Tennessee Knoxville (UTK), Queensland University of Technology (QUT), New York University Tisch Institute for Global Sport, Gunma University Faculty of Medicine, University of Tsukuba, Seoul National University

Preparing students for emerging industries — not just teaching about them.

PUBLIC INSTITUTIONS

Policy-aligned industry building through interactive formats.
We help public institutions develop new industries, talent pipelines, and cultural engagement using games, esports, and digital content.

  • Commissioned programs & research
  • Public-facing events & exhibitions
  • Industry-building in games, esports, digital tourism & content creation
  • Workforce & creator development programs
  • International exchange & regional revitalization
  • Interactive public communication & civic engagement

Experience: Ibaraki Prefectural Government, Okinawa Prefectural Government, Saitama Prefectural Government, Osaka City, Gunma Prefectural Government, Asian Electronic Sports Federation (AESF), Esports Association, Ghana (EAG)

Beyond programs — we help regions cultivate ecosystems.

OUR PRODUCTS

Creating Playable Systems for Real-World Contexts.
We turn play into experiences, programs, and activities across business, education, and society.

遊びの構造を、現実の世界にひらく。 体験、プログラム、アクティビティとして。 ビジネス、教育、社会のあらゆる文脈で。

  • Seminar & Advisory
  • Playable EXPERIENCE
  • Playable WORKFORCE
  • Playable EDUCATION
  • Playable INITIATIVES
Seminar & Advisory

Keynote / Panel Discussion / Seminar
Strategy Advisory / New Business Advisory / Market Entry Advisory
Thought Leadership / Book / Article / Academic Research

  • Keynote, Panel Discussion, Seminar
  • Strategy Advisory, New Business Advisory, Market Entry Advisory
  • Thought Leadership
  • Book, Article
  • Academic Research Paper

Experience: Riot Games, T1, Dentsu, QUT, NEOM, UTK, TUJ, Ibaraki, Michigan Ross, Contents Universe Korea

This pillar shapes our industry credibility and creative edge.

Playable EXPERIENCE

Gaming, esports, publishers, and entertainment companies.
We help content industry partners reach audiences, strengthen IP, and build communities through interactive experiences.

  • Events, exhibitions & hospitality
  • UGC game production (Roblox, UEFN)
  • Marketing campaigns & Community engagement (Digital, Offline, Influencers)
  • Partnership coordination & Playtesting operations
  • Business strategy consulting

Experience: Pokémon, Riot Games, NetEase, Konami, Capcom, Supercell, Epic Games, T1, Gen.G, REJECT, SCARZ, World Cyber Games (WCG), Dentsu, TBS

This pillar shapes our industry credibility and creative edge.

2025/12/14 特定非営利活動法人群馬がんアカデミー/群馬大学脳卒中心臓病等総合支援センター共催 『eスポーツ×医療』シンポジウム 2025

特定非営利活動法人群馬がんアカデミー/群馬大学脳卒中心臓病等総合支援センター共催 『eスポーツ×医療』シンポジウム 2025

「eスポーツ x 医療」シンポジウムwith 群馬大学医学部

主催:特定非営利活動法人群馬がんアカデミー/共催:群馬大学脳卒中心臓病等総合支援センター/協力:LunaTone合同会社/後援:群馬県

Esports x Medicine Symposium with Gunma University School of Medicine

Organizer: Gunma Cancer Academy (NPO)
Co-organizer: Gunma University Comprehensive Support Center for Stroke, Heart Disease, and Related Conditions
In cooperation with: LunaTone Inc.
Supported by: Gunma Prefecture Government

https://surgery.med.gunma-u.ac.jp/npo/esports/
2025/11/07 T1 x Pokémon UNITE Partnership Agency

T1 x Pokémon UNITE Partnership Agency

International partnership coordination between T1 Entertainment & Sports (Korea) and The Pokémon Company (Japan)

T1 Entertainment & Esports(韓国)と株式会社ポケモン(日本)のパートナーシップ締結仲介エージェンシー

Playable WORKFORCE

Learning, culture, and external engagement powered by the interactive methodologies of gaming and esports.
We help companies grow talent, build culture, and engage stakeholders through high-participation, playable experiences.

  • High-engagement corporate training rooted in game-based collaboration
  • Team-building & leadership development programs
  • Innovation & creativity workshops using playable formats
  • Internal gaming events & cross-department culture engagement
  • Business forums with industry experts & stakeholders
  • Multi-sector collaboration using competitive gaming frameworks
  • Global immersion programs (Korean esports ecosystem)
  • UGC game production for community engagement & communication

Experience: Robert Walters, EXPO 2025 Osaka, Dentsu, TBS, Cable Media Waiwai, T1 Academy, Mitsui Fudosan, Japan Sumo Stable

Not training for training’s sake — training that actually engages.

Playable EDUCATION

Universities, colleges, vocational schools, and international/IB schools.
We co-develop education that blends business + creativity + global exposure, powered by playable learning formats.

  • Industry seminars & special lectures
  • Credit-bearing university courses
  • Executive & professional education
  • Project-based learning in business & creativity
  • Global immersion & exchange programs
  • Internship pathways & industry collaboration
  • CAS-friendly programs for international / IB schools
  • Career development for vocational schools
  • Gaming/esports lab planning & facility activation
  • UGC game-based enrollment (Digital Campus Day) & student engagement

Experience: Temple University Japan (TUJ), University of Michigan Ross School of Business Executive Education, Ritsumeikan Asia Pacific University (APU), Dhirubhai Ambani International School, Chuo College Group, University of Tennessee Knoxville (UTK), Queensland University of Technology (QUT), New York University Tisch Institute for Global Sport, Gunma University Faculty of Medicine, University of Tsukuba, Seoul National University

Preparing students for emerging industries — not just teaching about them.

2026/01/14 [Ritsumeikan Asia Pacific University] LunaTone Playable Careers: Gaming & Esports for Social Innovation Program (4 weeks)

[Ritsumeikan Asia Pacific University] LunaTone Playable Careers: Gaming & Esports for Social Innovation Program (4 weeks)

LunaTone Playable Careers: Gaming & Esports for Social Innovation Program

Non-credit, online, applied-learning program for any major

90 mins online sessions on December 3rd / December 10th / December 17th 2025

Final presentation day on January 14th 2026 on Ritsumeikan APU campus

External VIP guests from Oita Prefectural Government, KPMG Japan, IHI Aerospace, Youth Engineering

Full video

 

Playable INITIATIVES

Policy-aligned industry building through interactive formats.
We help public institutions develop new industries, talent pipelines, and cultural engagement using games, esports, and digital content.

  • Commissioned programs & research
  • Public-facing events & exhibitions
  • Industry-building in games, esports, digital tourism & content creation
  • Workforce & creator development programs
  • International exchange & regional revitalization
  • Interactive public communication & civic engagement

Experience: Ibaraki Prefectural Government, Okinawa Prefectural Government, Saitama Prefectural Government, Osaka City, Gunma Prefectural Government, Asian Electronic Sports Federation (AESF), Esports Association, Ghana (EAG)

Beyond programs — we help regions cultivate ecosystems.

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LunaTone Inc, Tokyo, Japan

LunaTone Inc.

Tokyo, Japan

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©2026 LunaTone Inc.
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