2025/12/14
BUSINESS
MAKING THE FUTURE PLAYABLE.
- CLIENT
- PRODUCT
OUR CLIENTS
Based in Tokyo, we operate globally—supporting partners across APAC, NA, and MENA.
From content industry leaders to corporations, universities, and public institutions, we help organizations build the future through playable, interactive formats.
東京を拠点に、APAC・北米・中東地域へとグローバルに事業を展開しています。
コンテンツ業界から、企業、教育機関、公共団体まで、
私たちは「プレイアブル」なインタラクティブ手法を通じて、組織の未来づくりを支援しています。
CONTENT INDUSTRY
Gaming, esports, publishers, and entertainment companies.
We help content industry partners reach audiences, strengthen IP, and build communities through interactive experiences.
- Events, exhibitions & hospitality
- UGC game production (Roblox, UEFN)
- Marketing campaigns & Community engagement (Digital, Offline, Influencers)
- Partnership coordination & Playtesting operations
- Business strategy consulting
Experience: Pokémon, Riot Games, NetEase, Konami, Capcom, Supercell, Epic Games, T1, Gen.G, REJECT, SCARZ, World Cyber Games (WCG), Dentsu, TBS
This pillar shapes our industry credibility and creative edge.
COMPANIES (ALL SECTORS)
Learning, culture, and external engagement powered by the interactive methodologies of gaming and esports.
We help companies grow talent, build culture, and engage stakeholders through high-participation, playable experiences.
- High-engagement corporate training rooted in game-based collaboration
- Team-building & leadership development programs
- Innovation & creativity workshops using playable formats
- Internal gaming events & cross-department culture engagement
- Business forums with industry experts & stakeholders
- Multi-sector collaboration using competitive gaming frameworks
- Global immersion programs (Korean esports ecosystem)
- UGC game production for community engagement & communication
Experience: Robert Walters, EXPO 2025 Osaka, Dentsu, TBS, Cable Media Waiwai, T1 Academy, Mitsui Fudosan, Japan Sumo Stable
Not training for training’s sake — training that actually engages.
EDUCATIONAL INSTITUTIONS
Universities, colleges, vocational schools, and international/IB schools.
We co-develop education that blends business + creativity + global exposure, powered by playable learning formats.
- Industry seminars & special lectures
- Credit-bearing university courses
- Executive & professional education
- Project-based learning in business & creativity
- Global immersion & exchange programs
- Internship pathways & industry collaboration
- CAS-friendly programs for international / IB schools
- Career development for vocational schools
- Gaming/esports lab planning & facility activation
- UGC game-based enrollment (Digital Campus Day) & student engagement
Experience: Temple University Japan (TUJ), University of Michigan Ross School of Business Executive Education, Ritsumeikan Asia Pacific University (APU), Dhirubhai Ambani International School, Chuo College Group, University of Tennessee Knoxville (UTK), Queensland University of Technology (QUT), New York University Tisch Institute for Global Sport, Gunma University Faculty of Medicine, University of Tsukuba, Seoul National University
Preparing students for emerging industries — not just teaching about them.
PUBLIC INSTITUTIONS
Policy-aligned industry building through interactive formats.
We help public institutions develop new industries, talent pipelines, and cultural engagement using games, esports, and digital content.
- Commissioned programs & research
- Public-facing events & exhibitions
- Industry-building in games, esports, digital tourism & content creation
- Workforce & creator development programs
- International exchange & regional revitalization
- Interactive public communication & civic engagement
Experience: Ibaraki Prefectural Government, Okinawa Prefectural Government, Saitama Prefectural Government, Osaka City, Gunma Prefectural Government, Asian Electronic Sports Federation (AESF), Esports Association, Ghana (EAG)
Beyond programs — we help regions cultivate ecosystems.
OUR PRODUCTS
Creating Playable Systems for Real-World Contexts.
We turn play into experiences, programs, and activities across business, education, and society.
遊びの構造を、現実の世界にひらく。
体験、プログラム、アクティビティとして。
ビジネス、教育、社会のあらゆる文脈で。
Seminar & Advisory
Keynote / Panel Discussion / Seminar
Strategy Advisory / New Business Advisory / Market Entry Advisory
Thought Leadership / Book / Article / Academic Research
- Keynote, Panel Discussion, Seminar
- Strategy Advisory, New Business Advisory, Market Entry Advisory
- Thought Leadership
- Book, Article
- Academic Research Paper
Experience: Riot Games, T1, Dentsu, QUT, NEOM, UTK, TUJ, Ibaraki, Michigan Ross, Contents Universe Korea
This pillar shapes our industry credibility and creative edge.
Playable EXPERIENCE
Gaming, esports, publishers, and entertainment companies.
We help content industry partners reach audiences, strengthen IP, and build communities through interactive experiences.
- Events, exhibitions & hospitality
- UGC game production (Roblox, UEFN)
- Marketing campaigns & Community engagement (Digital, Offline, Influencers)
- Partnership coordination & Playtesting operations
- Business strategy consulting
Experience: Pokémon, Riot Games, NetEase, Konami, Capcom, Supercell, Epic Games, T1, Gen.G, REJECT, SCARZ, World Cyber Games (WCG), Dentsu, TBS
This pillar shapes our industry credibility and creative edge.
Playable WORKFORCE
Learning, culture, and external engagement powered by the interactive methodologies of gaming and esports.
We help companies grow talent, build culture, and engage stakeholders through high-participation, playable experiences.
- High-engagement corporate training rooted in game-based collaboration
- Team-building & leadership development programs
- Innovation & creativity workshops using playable formats
- Internal gaming events & cross-department culture engagement
- Business forums with industry experts & stakeholders
- Multi-sector collaboration using competitive gaming frameworks
- Global immersion programs (Korean esports ecosystem)
- UGC game production for community engagement & communication
Experience: Robert Walters, EXPO 2025 Osaka, Dentsu, TBS, Cable Media Waiwai, T1 Academy, Mitsui Fudosan, Japan Sumo Stable
Not training for training’s sake — training that actually engages.
Playable EDUCATION
Universities, colleges, vocational schools, and international/IB schools.
We co-develop education that blends business + creativity + global exposure, powered by playable learning formats.
- Industry seminars & special lectures
- Credit-bearing university courses
- Executive & professional education
- Project-based learning in business & creativity
- Global immersion & exchange programs
- Internship pathways & industry collaboration
- CAS-friendly programs for international / IB schools
- Career development for vocational schools
- Gaming/esports lab planning & facility activation
- UGC game-based enrollment (Digital Campus Day) & student engagement
Experience: Temple University Japan (TUJ), University of Michigan Ross School of Business Executive Education, Ritsumeikan Asia Pacific University (APU), Dhirubhai Ambani International School, Chuo College Group, University of Tennessee Knoxville (UTK), Queensland University of Technology (QUT), New York University Tisch Institute for Global Sport, Gunma University Faculty of Medicine, University of Tsukuba, Seoul National University
Preparing students for emerging industries — not just teaching about them.
![[Playable Creators Program] Connect & Create NOBEOKA with Cable Media Waiwai, Part 2 Videography Workshop](https://lunatoneinc.jp/wp-content/uploads/2026/04/670419295_1541627424058604_4415992301239381743_n-1024x847.jpg)
![[Ritsumeikan Asia Pacific University] LunaTone Playable Careers: Gaming & Esports for Social Innovation Program (4 weeks)](https://lunatoneinc.jp/wp-content/uploads/2026/01/IMG_8878-1024x683.jpg)
Playable INITIATIVES
Policy-aligned industry building through interactive formats.
We help public institutions develop new industries, talent pipelines, and cultural engagement using games, esports, and digital content.
- Commissioned programs & research
- Public-facing events & exhibitions
- Industry-building in games, esports, digital tourism & content creation
- Workforce & creator development programs
- International exchange & regional revitalization
- Interactive public communication & civic engagement
Experience: Ibaraki Prefectural Government, Okinawa Prefectural Government, Saitama Prefectural Government, Osaka City, Gunma Prefectural Government, Asian Electronic Sports Federation (AESF), Esports Association, Ghana (EAG)
Beyond programs — we help regions cultivate ecosystems.