個人向け
How We See the World
1. Playable Systems.
Playable Systems are real-world environments designed to invite participation and unlock human capability. Built through play, interaction, and connection.
2. Participation Design.
Participation Design is the practice of designing for active engagement. Using play, interaction, and structure to turn participation into real-world learning and action.
Why LunaTone
We have spent years working
at the intersection of gaming and society.
at the intersection of gaming and society.
Of education and industry. Of local communities and the wider world.
Across these boundaries, we have built our approach to participation and capability.
BUSINESS
Creating Playable Systems for Real-World Contexts.
We turn play into products, programs, and experiences for capability development across business, education, and society.
Thought Leadership
(All Sectors)
Keynotes, executive sessions, and facilitated dialogues on Playable Systems, capability development, and the future of learning, work, and culture
Keynotes Executive Education Strategic Dialogues Ecosystem Strategy
Playable EDUCATION
(For Educational Institutions)
Co-certified learning programs that build transferable skills through business and creativity education
Transferable Skills Business Education Digital Content Creativity International Cultural Exchange Internship
Playable WORKFORCE
(For Companies)
Interactive workforce development products for leadership, team capability, communication, and culture
Team Building Leadership Communication Onboarding
Playable EXPERIENCE
(For Content Industry)
Participatory experiences, live activations, and interactive content
Live Activation Interactive Exhibition Game Development Content Creators/UGC
Playable INITIATIVES
(For Public & Cross-Sector)
Public, regional, and cross-sector initiatives designed to activate participation and long-term capability
Regional Revitalization Industry Development Cross-Sector Innovation Tourism
UZMÉ
A lifestyle brand inspired by gaming culture, identity, and everyday expression
Gaming Culture Lifestyle Identity
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PRODUCTS
Explore Playable Learning Programs.
Discover hands-on programs designed to build capability through play, creativity, communication, and real-world learning.
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CASE
Building the Future, Made Playable.
2026/03/29
Pokémon UNITE Asia Champions League (PUACL) 2026 FINALS
At the Pokémon UNITE Asia Champions League 2026 FINALS, held on March 28–29, 2026 at Yokohama BUNTAI, LunaTone Inc. provided multilingual coordination and onsite operational support across international team liaison, interpretation, VIP guest invitation, event facilitation, and T1 booth activation for one of Asia’s premier Pokémon UNITE live championship events.
2026/03/27
![[Keynote & Panel] 2026 Future of Sport Conference at Queensland University of Technology (QUT)](https://lunatoneinc.jp/wp-content/uploads/2026/04/IMG_1470-1024x731.jpg)
[Keynote & Panel] 2026 Future of Sport Conference at Queensland University of Technology (QUT)
Baro Hyun, CEO of LunaTone Inc., participated as an invited keynote speaker and panelist at the inaugural 2026 Future of Sport Conference in Brisbane, hosted by QUT (Queensland University of Technology) in collaboration with MIT Sloan School of Management and supported by partners including Cisco and PMY Group, where he contributed perspectives on the convergence of physical sport, digital content, and esports in the lead-up to Brisbane 2032.
The 2026 Future of Sport Conference was presented by QUT in collaboration with MIT Sloan School of Management, with Cisco as a major sponsor and PMY Group as a supporting sponsor. (March 27, 2026)
Comprehensive article by QUT : Future of Sport Conference brings global insights to Brisbane
2026/03/20
Bagels with Baro: A Conversation with Baro Hyun @ University of Michigan Rackham Graduate School
2026/03/06
実践型チームコミュニケーション研修「G-Learning」実施、電通本社 / Hands-On Team Communication Corporate Training ‘G-Learning’ Conducted at Dentsu Headquarters.
– 実践型チームコミュニケーション研修「G-Learning」の実施
– 2026/03/06（金）12:00 – 15:00
– 電通本社ビル会議室でエンターテインメントビジネスセンター局所属の社員約25名対象
– 参加者アンケート結果
プログラム全体満足度：4.86 / 5.00
普段あまり話さないメンバーと交流する機会になったか：4.90/5.00
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CREDENTIALS AND PARTNERSHIPS
NEWS & CASE
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- ALL NEWS
- MEDIA COVERAGE
2026.03.06
Press Release
LunaTone Signs MOU with Saudi Electronic University to Launch Diploma in Esports and Digital Innovation / LunaTone、サウジ電子大学（SEU）と「eスポーツおよびデジタルイノベーション・ディプロマ」開設に向けたMOUを締結 / 루나톤, 사우디 전자대학교(SEU)와 e스포츠·디지털 혁신 전문 과정 개설 위한 MOU 체결
2026.02.19
Press Release
Turning Yesterday’s Incidents into Today’s Company-Wide Learning / 昨日のインシデントを、今日の全社研修に：インタラクティブな縦型AIショート動画研修ツールを提供開始
2026.02.04
Press Release
Arisaka Chuo Gakuen and LunaTone Sign Comprehensive Multi-Year Partnership to Implement Experiential Transferable Skills Education Using Esports and Games / 学校法人有坂中央学園とLunaTone合同会社、eスポーツ・ゲーム等を活用した体験型汎用スキル教育の実装に向け包括連携協定を締結 / 아리사카 중앙학원과 LunaTone, e스포츠·
2026.01.15
Announcement
LunaTone and Korea AI Game Association (KAIGA) Establish Cross-Border Partnership / LunaToneと韓国人工知能ゲーム協会（KAIGA）、日韓クロスボーダーパートナーシップを締結 / LunaTone과 사단법인 한국인공지능게임협회(KAIGA), 한일 크로스보더 파트너십 체결
2025.11.12
Press Release
LunaTone Launches “Playable Careers” with Ritsumeikan Asia Pacific University – Transforming Education Through Play / LunaTone、“遊び”から社会を変える教育へ – 立命館アジア太平洋大学とともにゲーム・eスポーツを活用した社会課題解決型プログラムを始動 / “놀이로 세상을 바꾸는 교육” — 루나톤, 리츠메이칸 아시아태평양대학(APU)과 함께 사회문제
2026.02.09
2月7日付の上毛新聞に「eスポ活用し人材育成」として、有坂中央学園との協定について掲載されました。...
2026.02.06
群馬テレビにて2月5日に行われた有坂中央学園との調印式の様子「ｅスポーツやゲーム 「学びのツール」として活用へ 群馬県」が取り上げられました。...
2025.07.18
阪南大学にてCEOのヒョン・バロが「eスポーツとキャリア」と題した講演を行い、その様子が同大学のHPに掲載されました。...
2025.02.06
オンラインメディア「e-Sports Business.jp」に「ゲーム／eスポーツ活用事業を支援するLunaTone、韓国支社を設立―日本企業の韓国市場での活動を支援」が掲載されました。...
2025.01.16
オンラインメディア「e-Sports Business.jp」の2025年のeスポーツシーンはどうなる？―eスポーツ業界人に訊く2024年の振り返りと2025年の抱負【年頭所感】にCEO ヒョン・バロのコメントが掲載されました。...
MEDIA COVERAGE