Tokyo Immersion Program with Michigan Ross Executive Education
NEOM HIGH POTENTIALS PROGRAM
MODULE II: GLOBAL IMMERSIVE LEARNING
TOKYO, JAPAN
A collaboration with the University of Michigan’s Ross School of Business to deliver a customized executive education program centered on the esports and digital content industries. The program, titled Esports Day, was held in Tokyo and gathered executives from NEOM, the futuristic city project in Saudi Arabia, to explore how gaming, esports, and the metaverse can catalyze innovation and propel core business growth. The event featured a series of in-depth sessions covering market trends, emerging business opportunities, and case studies from key players in Japan’s esports sector. Participants discussed strategies for leveraging esports to build communities, enhance multi-generational engagement, and unlock new business prospects.
The day culminated in a distinctive hospitality experience aboard a traditional Japanese yakatabune boat, offering attendees a memorable evening of networking and entertainment, including a hands-on esports immersion.
- Day 1 (2024/7/25)
- with Michigan Ross EE Faculty: Dr. John Branch and Mary Hinesly
- Day 2 (2024/10/10)
- with Michigan Ross EE Faculty: Dr. Jeffrey Sanchez-Burks, Mike Barger, Sarah Zimmerman
“I learned about e-sport for the first time during the e-sport day organised by LunaTone. I enjoyed the experience very much. LunaTone walked us through the value chain of e-sport, and immersed us in the e-sport world through presentation by experts in the field, venue visits, discussion with players in the e-sport industry ecosystem, and experience as game players/viewers.”
– Technology R&D Manager, Strategy Office, NEOM
アメリカ合衆国ミシガン州の名門大学University of Michigan, Ann Arborのビジネススクール（経営大学院）であるRoss School of Businessがグローバル大手企業団体の経営者向けに提供している「Executive Education（経営者プログラム）」をeスポーツ・ゲーム・メタバースのようなデジタルコンテンツビジネスに特化した内容にカスタマイズしたプログラム「Esports Day」を共同で提供しました。
「Esports Day」は、下記を目的とし、東京で実施しました。
- 日本のコンテンツビジネスを通してイノベーションを学ぶ
- 多世代とのコミュニケーションを生み出す、新たなコミュニティを創れるゲーム・eスポーツの力をどう本業に結び付けて活かせるかを考える
- 日本eスポーツ業界に関わっているLunaToneのパートナー企業を紹介し、Collaborative Innovationが生まれるようなきっかけを作る
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